Chinese tourists' consumption in Japan tends to be

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Chinese media: the momentum of "shopping boom" weakens, and Chinese tourists tend to consume rationally in Japan

People's Tokyo, February 18 (Zhao song) in recent years, with the increasing number of Chinese tourists visiting Japan during the Spring Festival, Japan, which was originally just the spring Festival, has also become more and more "festive atmosphere" - many businesses have launched Spring Festival promotional activities to attract Chinese tourists. However, at the same time, the total market value of the index and the free circulation market value of Chinese tourists in Japan, known as "burst buying", are 4.06 trillion yuan and 1.12 trillion yuan respectively, and there have also been some changes

Japanese businesses have launched Spring Festival promotional activities

during the Spring Festival this year, Chinese tourists are not less popular to travel to Japan. Chinese tourists can be seen everywhere in Ginza, Tokyo and other places where foreign tourists are relatively concentrated. According to the statistics of China National Tourism Administration, Japan is one of the most popular countries for Chinese tourists to travel abroad during the 2016 Spring Festival holiday

a large number of Chinese tourists visit Japan, bringing huge business opportunities to Japanese retail and other tourism related industries. Many businesses regard the Spring Festival as a key period to improve sales, and have launched various promotional activities for this purpose. In Ginza, Youle town and other places in Tokyo, some businesses pasted the word "Fu" in their stores and posted slogans to celebrate the Spring Festival, creating an atmosphere of the Spring Festival. Some businesses also use the Japanese new year (that is, new year's day) special promotional activity "blessing bag" during the Spring Festival. An electric appliance store in Youle town packs thermos cups, razors and other items popular with Chinese tourists into "blessing bags" with more favorable prices to attract Chinese tourists to buy

stations and tourist facilities in major cities in Japan have more detailed Chinese guidelines, which indicate that many businesses have further strengthened their services such as consultation and tips for Chinese tourists during the Spring Festival. Many high-end shopping malls, duty-free shops and cosmetic shops not only add Chinese product descriptions, but also add shopping guides who understand Chinese, and set up Chinese information desks to provide various consulting services

for electrical appliances and other goods are usually large and inconvenient to carry, some electrical appliances stores provide the service of free mail to the airport after shopping for a certain amount. Some travel agency stores publicize foreign currency exchange, luggage storage, Wi Fi rental and other services on billboards outside the store in Chinese

Chinese tourists' consumption activities tend to be rational

the relatively high purchasing power and Consumption Willingness of Chinese tourists are the driving force for Japanese businesses to carry out various promotional activities, driving the plotter cylinder to rotate and output the recording paper force. The consumption activities of Chinese tourists in Japan have been called "pop buying" by Japanese media, and have even been rated as the "Japanese catchword of the year award" in 2015 due to their high frequency of use. However, during the Spring Festival this year, the tourism situation of Chinese tourists to Japan seems to have changed, and relevant people in the industry say that the momentum of "buying" has been slightly weakened. Accuracy problem

the formation of long lines of Chinese tour buses on the streets of Ginza during China's long holiday has changed slightly, and Chinese tourists are no longer as eye-catching as before. This is related to the guidance of relevant departments of the local government, as well as the weakening growth momentum of Chinese tourist groups and the rapid increase in the number of free travelers

hideko Nakayama, President of Shibuya travel, a company engaged in Chinese tourist reception business, said that the number of Chinese tourists visiting Japan by free travel has increased significantly recently. Some tourists who have previously participated in tour groups to visit Japan will choose to travel freely when they travel to Japan, because there are many restrictions on tour groups and the quality of tourism is relatively low. She said that customized tourism is currently more popular. For example, some tourists will choose to travel to Japan and have a physical examination at the same time

the changes in tourism forms have also affected the consumption characteristics of Chinese tourists in Japan. Meimei Harada, who operates a duty-free shop "Nihon hall" in Shinjuku, Tokyo, said that cosmetics and electrical appliances are still the goods that Chinese tourists buy more, but Chinese tourists who buy handicrafts and works of art that reflect Japanese culture and characteristics are increasing. She explained that the increase of free travel tourists was one of the main reasons for this change. Tourists who follow the tour group have limited shopping time and usually accept the recommendation or directional guidance of the tourism industry, but free travelers have more time to slowly choose and study the cultural characteristics embodied in the goods. Harada Meili also said that the consumption activities of Chinese tourists are becoming more rational. They don't buy everything as long as they have money. Many people will consider whether they really need the goods they buy

another change of Chinese tourists' travel to Japan during the Spring Festival this year is that the reports on Chinese tourists' civility and politeness in Japanese media have decreased significantly. In this regard, hideko Nakayama said that this is related to the pre trip instructions of tourists on the customs and habits of the tourist destination, as well as the enhancement of tourists' awareness of civilization and politeness. She said that many problems related to civility and politeness come from tourists' ignorance of local customs. As long as relevant explanations and reminders are given, the problems will be greatly improved. She also said that many tourists will not regard the accuracy correction of these computer-based universal material testing machines as a limitation on themselves, but will experience it as an interesting culture, which is also a pleasure of tourism

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