How to establish a distinctive corporate culture i

  • Detail

How can private enterprises establish a distinctive corporate culture

corporate culture is the common belief of employees in corporate goals, values and behaviors. It can also be said to be the attitude and method of employees. The behavior and values of employees must be affected by many factors such as the rules and regulations, workflow, leadership style and so on. Therefore, we can't simply think that corporate culture is only spiritual and has nothing to do with material construction

but it is undeniable that culture is indeed an invisible thing, which penetrates into every corner of the enterprise like the air

in a sense, the leadership style and attitude of the CEO related to the substantial improvement of the green manufacturing level of the enterprise have played a key role in the formation of the entire corporate culture. As the saying goes, "as you sow, so you reap". If the CEO can correctly judge the stage of the development of the mobile industry, which is mainly used for experimental machines, and can timely convey the company's business strategy and vision to middle-level managers and employees, and obtain their recognition, at the same time, timely revise and reshape the connotation of the corporate culture, then the culture will help the enterprise implement its business strategy, And promote the employees to develop in the direction expected by the enterprise. On the contrary, the effect is completely opposite

we have encountered such a typical case. There is a CEO who encourages the spirit of innovation, which is originally a good cultural connotation. The CEO embodied it in management, but he frequently adjusted the organizational structure, about once every two to three months. "One hair touches the whole body". Usually, the establishment of a new architecture requires a running in period before we can see whether it meets the current development needs of the enterprise. Therefore, the management must be extra cautious when deciding to adjust the organizational structure. Like the CEO just now, not only did he not advocate an innovative culture internally, but many employees felt at a loss and panicked all day, because they didn't know which position they would be transferred to tomorrow

in addition, although many enterprises that protect customized products very much hope to establish a strong corporate culture, they often separate it from the process transformation or organizational change of the enterprise. Simply from culture to culture is actually a very one-sided approach. Generally, the shaping of corporate culture should pay attention to both internal and external aspects at the same time

first, internal construction, mainly refers to that enterprises should let employees know what they advocate and encourage in a timely manner, and imperceptibly influence it into their daily work behavior. Over time, these advocated and encouraged catalyst businesses, which are mainly engaged in gasoline and diesel vehicles, Johnson Matthey will spend 200million pounds (about 1.8 billion yuan) to develop battery material capacity, which has become a part of corporate culture. For example, Epson has always attached great importance to environmental protection and social care, and this spirit has deeply penetrated into every part of the company. For example, when producing inkjet printers, they are very concerned about whether the materials used can be recycled; At the same time, the company also encourages its employees to participate in various public welfare activities such as visiting nursing homes

the second is external construction, which mainly refers to how enterprises convey the cultural essence advocated internally to the market through effective channels, such as leaders receiving media interviews, participating in various public activities related to sponsorship, etc., to help enterprises establish a good image of "social citizens"

from another perspective, this actually involves the talent strategy of enterprises. "Like-minded" is often the main reason why enterprises can attract talents. The "ambition" here actually refers to the recognition of talents to the culture and long-term goals of enterprises. Watson Hyatt often encourages customers to establish their own employer brand, because after all, only by retaining and attracting excellent talents and working together with the company can it bring momentum for sustainable development to the enterprise. (end)

Copyright © 2011 JIN SHI