How to establish system strategy for the hottest e

2022-08-12
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How enterprises establish system strategy

at present, the saying "strategy determines success or failure" is popular for a time, but few people can understand what strategy is and what system strategy is, because enterprise strategy is a huge system engineering. Michael? Professor Porter believes that the so-called strategy is to create a unique and beneficial positioning, and build the short-term or long-term competitive advantage of enterprises through cost leadership, differentiation and specialization methods, that is, a series of plans for enterprises to establish short-term or long-term comparative competitive advantage, as well as a series of business activities for the implementation of the plan. This paper understands the enterprise strategy from the perspective of system thinking, analyzes the enterprise strategy and constructs the enterprise system strategy by using the system view, so as to establish the sustainable competitive advantage of the enterprise. Then, how to establish a systematic strategy to maintain the sustainable competitive advantage of enterprises has become one of the main sources of cracks. The author believes that we must start with the establishment of systematic strategic thinking, the establishment of strategic information system and the establishment of strategic operation system. These three aspects must be closely linked and tacitly coordinated in order to obtain the overall enterprise war, and encourage leading enterprises to compete slightly through annexation, reorganization and alliance, and strive for the layout of major national projects, And use systematic strategies to maintain the continuous success of the enterprise

first, establish systematic strategic thinking

enterprise strategy is important because strategy is the radar of enterprise development. Without developed radar, the ship of an enterprise will lose its direction, and an enterprise without strategy must be a short-lived enterprise. Someone once said that if our enterprise fails, the most likely thing is that our strategy is wrong, because strategy determines success or failure. As the Chinese market has developed to the stage of comprehensive market competition, enterprises urgently need to cultivate matching system management capabilities, which requires enterprises to challenge the previous successful inertial thinking and carry out systematic strategic thinking on enterprises

enterprises must establish a correct sense of systematic strategic thinking and carry out relevant strategic thinking transformation. Systematic strategic thinking is a simple thinking skill to obtain systematic conclusions from complex situations and problems. Systematic thinking enables us to consider various factors in a situation as a whole, rather than in isolation. Its power lies in that the systematic thinking method is concise and effective. It provides the potential to find systematic focus in any situation

here I have to mention Huawei, a Chinese enterprise that once made Cisco, a world-renowned high-tech company, feel headache for the first time. By forming revolutionary strategic competitiveness, it is a winner in strategy, that is, an integrator with systematic strategic thinking. As a high-tech private enterprise, Huawei was founded in 1988. By 2004, the global market sales had exceeded 43billion yuan, and the overseas market sales reached 2billion dollars, accounting for nearly 40% of the world. In some advantageous technologies and products, such as Huawei NGM system, the global market share has reached 18%, ranking first in the world; The global shipment of switching access equipment ranked first in the world for three consecutive years; Guangluo ranks second in the world in terms of market share. This achievement is naturally inseparable from Huawei's high-level system strategic thinking. From the beginning, Huawei chose its own brand strategy in overseas strategy, and analyzed the global market with a systematic perspective, so as to choose the company's strategy. Just as Ren Zhengfei, the president of Huawei, once said that Huawei has not yet come out of winter and needs timely transformation, the future of Huawei will be a sunny spring. Therefore, it is very important for enterprises to understand what kind of strategy and how to use systematic strategic thinking. Because with the right thinking, there will be a right way out. This is the essence of system strategic thinking, that is, system + strategy =50% success

second, the establishment of strategic information system

the transformation of strategic thinking of the system is only the first step at the beginning. Next, it needs the support of the supporting information system and operation system. These two fixtures can be separated at a certain speed and stretched to ensure the implementation of the system strategy, so that the enterprise can obtain a lasting competitive advantage

strategic information system refers to an enterprise's basic information architecture guided by the enterprise strategy, based on the external environment, and focused on the integration of business and it. It is conducive to the realization of the enterprise's system strategy by unified planning, management and application of the enterprise's internal and external information resources. In the late 1980s, information as a strategic resource. Some excellent enterprises are using information or information systems as strategic weapons to surpass their competitors. As for how to establish a strategic information system, modern enterprises can lead other competitors by changing their goals, business management, products and services, and the relationship between enterprises and the environment. Therefore, strategic information system will fundamentally change the objectives, products, services and internal and external relations of enterprises. With this information system, enterprises can gain long-term competitive advantage

Founded in 1994, Baogong Logistics Enterprise Group Co., Ltd. is the first enterprise group registered under the name of logistics in China. At present, it has established 8 subsidiaries, 7 branches and 48 offices in more than 40 cities across the country, forming a logistics operation network covering the whole country and extending to the United States, Australia, Thailand, Hong Kong and other places. The enterprise has an advanced logistics information platform, which provides logistics services for more than 40 large multinational enterprises in the global top 500 and a number of large domestic manufacturing enterprises. It is a leading third-party logistics enterprise in China and a modern logistics demonstration base in China. As a private enterprise, Baogong was rated as China's leading logistics company by McKinsey and the most valuable third-party logistics enterprise in China by Morgan Stanley. The success of Baogong largely depends on its information driven strategy, that is, it has been very heavy from the beginning. Automobile manufacturers are looking for plastic materials with high heat resistance and high cooling capacity. This "alternative approach" makes it "it flavor". Among many Chinese logistics enterprises, P & G group finally stood out. It not only received the olive branch thrown by P & G group and became the exclusive logistics service provider of P & G at the beginning of opening up the southern market of China, but also developed more than 40 service customers, most of which are powerful multinational companies, including Liverpool, red bull, Masson, Xiahua electronics, etc. The construction of Baogong group's information system strategy closely revolves around the expansion of its own business, and through the construction of the system, it has promoted the development of the company's business. This means that once the system strategy is determined, the strategic information system will take the lead, and the strategic operation system will then guarantee support

third, establish a strategic operation system

in the process of enterprise development strategic planning, the strength of its competition determines whether the enterprise can continue to grow, and the establishment of enterprise system strategy is not only related to strategy

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